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Pricing & Estimates
How to price a roof, markup vs margin, change orders, and the difference between insurance-paid and cash jobs.
How to Price a Roofing Job
A practical walkthrough of how roofing contractors actually calculate price — materials, labor, overhead, profit, and the markup math most owners get wrong.
Squares, Bundles, and Pitch Multipliers Explained
The unit economics of a shingle roof — how to convert square footage to squares, bundles, and waste factor.
Markup vs Margin — and Why They're Not the Same
The math mistake that costs roofing contractors thousands per job.
Change Orders and Supplements
How to handle scope changes mid-job and how to write supplements that get paid by insurance.
Insurance-Paid vs Cash Jobs
The structural differences in how to estimate, contract, and collect on insurance-paid replacements vs cash retail jobs.